Become an Affiliate

Join the Big Lucky affiliate program and grow with us. We work with publishers, streamers, affiliates and marketing partners across Canada to drive responsible player acquisition and build long-term value. If you publish content, run channels or operate lead-gen sites, we provide a straightforward partnership that fits Canadian markets and payment needs.

About the affiliate program

Our affiliate programme is built to connect marketing partners with a modern online casino brand focused on slots, live casino and crypto-friendly banking. We aim to attract quality players who enjoy frequent promotions and a wide games selection. Partners can promote via web content, social channels, streams and newsletters with clear rules and fair treatment for all referral sources.

Partnership benefits

We offer practical benefits designed for Canadian partners: local currency support, recurring promotional campaigns to help conversion, and timely partner payouts. Partners also gain access to creatives tailored for Canadian audiences, seasonal assets for key market moments, and a dedicated partner manager to help optimise campaigns and resolve day-to-day queries.

Commission model

We provide flexible commercial models to suit different partner types - revenue share, CPA, and hybrid arrangements are available. Exact commission options and thresholds are discussed during onboarding so we can match the right model to your traffic quality and promotional approach. Payout scheduling and methods are also agreed up front and can include CAD settlements where applicable.

Tracking and reporting

Tracking is handled through a transparent reporting platform that shows clicks, registrations, deposits and revenue in near real time. Partners get access to a reporting dashboard with exportable data and campaign-level metrics to monitor performance. We maintain clear attribution rules and provide regular reconciliation to keep reporting aligned.

Marketing tools and support

Partners receive a starter kit with banners, landing pages optimised for mobile, and ready-made tracking links. We support creatives for featured games and promotional periods, and we’ll work with you on copy or landing customisations where needed. Your account manager can assist with conversion testing, A/B suggestions and campaign ideas tailored to Canadian audiences.

Long-term cooperation

We focus on sustainable partnerships built on transparency and mutual growth. Regular performance reviews, flexible commercial terms for high-quality traffic and a responsive partner team are all part of our offer. To discuss a partnership or request access to our affiliate portal, contact your account representative or send an introductory message to [email protected].